A growth engine for an early-stage home management app
Full funnel
10x
user growth in one year
Before
An early-stage home management app that needed a growth engine across the whole funnel.
What we did
Led growth across acquisition, onboarding, and retention
Drove more relevant traffic and reduced cost per acquisition
Built a strong testing and learning culture
After
The userbase grew 10x in one year. acasa was later acquired by Goodlord.
“Theo has helped create a really strong growth and learning culture at acasa. He worked to drive more relevant traffic for us, improve our conversion funnels and reduce our CPA.”
Case study · acasa