Growth and lifecycle foundations for a fast-scaling investment platform
Interim growth lead · Lifecycle
40x
increase in investment volume
Before
Seed stage, between growth leads, and an email system that couldn't test or segment.
What we did
Stepped in as interim growth lead
Built reporting and a paid testing programme
Set up onboarding and lifecycle flows on a new engagement platform
Led lifecycle and email marketing from seed to Series B
After
Investment volume rose 40x during the engagement. Theo stayed on to lead lifecycle and email from seed through Republic's $150M Series B at a $1B valuation. The Head of Growth we helped hire went on to become CMO.
“Theo has a great understanding of growth on both a strategic and operational level. Theo helped set up processes, built useful playbooks, and trained team members during a period of rapid growth at Republic. Analytical, reliable, and easy to work with, Theo helped improve some of our key marketing KPIs and set up a strong foundation for us to build on.”
Case study · Republic