There’s real power in reflection — it helps us to move forward. Some of the clearest thinking happens during and after a period of reflection.
So at Skyamo, we block out periods of time to digest, learn and reflect for our clients. Simply, did we help them get closer to their goal or not?
2.
Focus
You can only score if you know where the goal is. So we define the goal: the One Metric That Matters for our clients. Our strategy is then solely focused on improving that metric for them.
3.
Seek Inspiration
To stay inspired, we keep a swipe file of the most best and most relevant ads we come across.
This means we always have new ideas for ad creative and are seeing how boundaries are being pushed elsewhere.
We update these weekly and share these with our clients. Send a message to get access to it.
4.
Play to win
We don’t do anything for the sake of it, we play to win. And that means we take the success of our clients very seriously.
Startups are very hard and the only way to thrive is to be on top of your game and consistently perform.
We set standards of excellence across everything and we train hard to ensure we are experts in what we do.
We stay sharp by learning new skills, reading books, speaking with other experts and working on interesting projects. This helps us to find that edge our clients can benefit from.
I work for clients around the globe
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It is small but mighty team lead by Theo Ohene, who has 11+ years experience leading growth for VC startups in San Francisco, New York and London.
We've all got 10+ years in the game building some of the fastest growing companies in the US and the UK.
What types of companies do you work with?
B2C and B2B SaaS, Fintech and DTC brands.
You should have at least $1M ARR and not be spending more than $40,000 per month on ads already.
Do you do all the ad creative for us?
We provide you get at least 3 ad creatives per month as part of your plan. But we work best with teams that already have a designer or design agency on board so we can test more creatives each month.
Do you set up the conversion tracking?
We will set up conversion tracking and pixel setup via Google Tag Manager.
We will also support your developers with guidance and specific step-by-step instructions based on your tech stack.
If your needs are more complex, we can set up advanced tracking for an additional fee.
What makes you different?
Unlike most performance marketers who have only worked at large agencies with huge budgets, we're startup specialists who have worked on lower budgets and scaled up accounts.
Unlike other agencies, we don’t hand over the day-to-day management of accounts to junior staff.
You’ll be working with a small experienced team of startup growth experts, each with 10+ years scaling startups.
We set the bar very high in terms of quality.
Isn't it cheaper to hire in-house?
No. We're at least 2x cheaper. Most good performance marketers cost at least $80,000 per year. It takes time to hire and onboarding them. And that's just one person.
We give you a small team made that consists of a strategist, media buyer, analyst and designer, each with 10+ years growth experience that hits the ground running.
Long-term it may make sense to hire a team in-house, but our experience, it's wiser to bring someone in when you've validated customer acquisition channels.
Most agencies take a % of ad spend? Why don't you?
Unlike other agencies, we don’t require a minimum spend or take a % of ad spend. Those terms are good for the agency and bad for you as the client. Especially as a startup where you need to stay nimble and things change fast.
Under the % of ad spend model, the agency is incentivised to keep you spending more - not on improving performance or driving more revenue. Instead we work on a fixed fee or performance based model (inquire about this on a call) so we are focused solely on making sure your ads are working well and profitable - regardless of spend.
What is the time commitment?
Minimal for you.
We do one call per month to share detailed learnings.
Other than that, we work asynchronously through Notion, Google Sheets and Slack.
We share updates weekly in Slack.
I have a marketing team already. Won't your work overlap?
We aim to support marketing leaders and teams who are already overworked and at full capacity. We've been marketers at startups so we know exactly what's it's like having to do everything. We are there to complement what in-house marketers are doing and make their lives easier - not to eat their lunch.
In-house marketers who were initially apprehensive about us coming in, have come away pleasantly surprised about how well we worked together and have ended up really appreciating our support.
What results can I expect?
We don't promise results. But most teams see at least a 2x return on their investment.
And plenty more in intangibles such as providing you clarity of mind, confidence in next steps and a better quality of user.
