In an era of unsustainable marketing, we focus on deliberate but profitable growth
companies worked with
years marketing experience each team member has
investment companies we've worked with have gone on to raise
Reflect
There's real power in reflection – it helps us to move forward. Some of the clearest thinking happens during and after a period of reflection.
So at Skyamo, we block out periods of time to digest, learn and reflect for our clients. Simply: did we help them get closer to their goal or not?
Focus
You can only score if you know where the goal is. So we define the goal: the One Metric That Matters for our clients. Our strategy is then solely focused on improving that metric for them.
Seek inspiration
To stay inspired, we keep a swipe file of the best and most relevant ads we come across. This means we always have new ideas for ad creative and are seeing how boundaries are being pushed elsewhere.
We update these weekly and share them with our clients. Send a message to get access to it.
Play to win
We don't do anything for the sake of it, we play to win. And that means we take the success of our clients very seriously.
Startups are very hard and the only way to thrive is to be on top of your game and consistently perform. We set standards of excellence across everything and train hard to ensure we are experts in what we do.
A small but mighty team led by Theo Ohene, who has 11+ years experience leading growth for VC-backed startups in San Francisco, New York and London. We've all got 10+ years in the game building some of the fastest growing companies in the US and the UK.
B2C and B2B SaaS, fintech and DTC brands. You should have at least $1M ARR and not be spending more than $40,000 per month on ads already.
You get at least 3 ad creatives per month as part of your plan. But we work best with teams that already have a designer or design agency on board so we can test more creatives each month.
We will set up conversion tracking and pixels via Google Tag Manager, and support your developers with step-by-step instructions based on your tech stack. If your needs are more complex, we can set up advanced tracking for an additional fee.
Unlike most performance marketers who have only worked at large agencies with huge budgets, we're startup specialists who have worked on lower budgets and scaled up accounts. We don't hand over day-to-day management to junior staff: you work with a small experienced team of startup growth experts, each with 10+ years scaling startups.
No. We're at least 2x cheaper. Most good performance marketers cost at least $80,000 per year, and that's just one person. We give you a strategist, media buyer, analyst and designer, each with 10+ years growth experience, who hit the ground running. Long-term it may make sense to hire in-house, but it's wiser to bring someone in once you've validated customer acquisition channels.
We don't require a minimum spend or take a percentage of ad spend. Those terms are good for the agency and bad for you, especially as a startup where things change fast. Under the percentage-of-spend model, the agency is incentivised to keep you spending more, not to improve performance. We work on a fixed fee or performance-based model, so we're focused solely on making your ads profitable, regardless of spend.
Minimal for you. We do one call per month to share detailed learnings. Other than that, we work asynchronously through Notion, Google Sheets and Slack, and share updates weekly in Slack.
We support marketing leaders and teams who are already at full capacity. We've been marketers at startups, so we know what it's like having to do everything. We're there to complement your in-house team and make their lives easier, not to eat their lunch. In-house marketers who were apprehensive at first have come away pleasantly surprised at how well we worked together.
We don't promise results. But most teams see at least a 2x return on their investment, and plenty more in intangibles: clarity of mind, confidence in next steps and a better quality of user.